Community Event: AFP May Educational Program – Growing Your Legacy Society

May 19, 2021 12:00AM—1:00PM



Cost AFP members $15, Non-members $25

Event Contact Lisa Maldonado | Email


Growing Your Legacy Society – Why Aren’t We Asking?

Learn how to identify your best planned-giving prospects, solicit potential donors, and close the gift over the phone. Explore methods for how to make the ask using the mass communication instruments of mail, e-mail and telephone solicitation. This session will also provide strategy on the selection of donors for a planned giving direct marketing campaign.

About the Speaker: Anthony R. Alonso, President, Catapult Fundraising

Anthony is one of the nation’s leading fundraising consultants with over three decades of expertise in direct marketing and telefundraising. Anthony’s out-of-the-box thinking, visionary style, and passion for success has led him to raise close to a billion dollars for his clients over the last ten years. Prior to co-founding Catapult Fundraising, Anthony served as the Founder and President of Advantage
Plus Consulting for over 20 years. Anthony has served on the boards of AFP New Jersey, The Giving Institute, Giving USA, the AFP Foundation for Philanthropy, and was a founding member of the AFP Industry Partners Council. He currently serves as president-elect of the AFP Las Vegas Chapter.