Director of Marketing and Membership

Description

Essential duties and responsibilities

Key Functions & Responsibilities: Brand Growth & Visibility • Collaborate with Board and Council leadership to define and implement strategies that enhance the organization’s public presence and reputation. • Identify opportunities to expand brand reach through community partnerships, digital innovation, and creative communications and campaigns. • Develop creative marketing campaigns to elevate the organization’s brand, including compelling storytelling through print, digital, and video. • Oversee and grow the organization’s social media presence by creating engaging content, campaigns, and spotlights that showcase mission impact. • Ensure marketing materials align with organizational voice, brand, and values. Marketing & Communications • Develop and lead marketing strategies and campaigns with the Board of Directors and Membership Committee. • Create and execute social media campaigns (LinkedIn, Instagram, Facebook, Twitter). • Manage press relations, including ad buys and earned media. • Craft inspiring impact stories and creative content. • Design programs, newsletters, annual reports, and graphics for print and digital mediums (Canva or Adobe) and website. • Prepare and send member communications, including newsletters, membership renewals, appreciations, etc. • Monitor and analyze social media, marketing, and donor engagement metrics to evaluate effectiveness and inform future strategy. Donor Relations & Engagement • Design and implement a donor and membership stewardship plan that provides consistent, personalized, and timely communication with donors and members. • Develop and execute strategies for stewardship of major donors, planned giving donors, and corporate/foundation partners. • Create opportunities for donors to experience the impact of their giving (site visits, impact stories, legacy giving opportunities, etc.). • Ensure appropriate recognition for donors and members through letters, calls, reports, events, and other creative touchpoints. • Support event operations, set-up, disassembly and other tasks to support premier experience.

Qualifications

• 3+ years of experience in marketing or communications management. (Experience in a nonprofit or mission-driven organization a plus.) • Proven success in developing and executing marketing strategies. • Experience in donor or member relations, outreach, and executing premier appreciation initiatives and events. • Proficiency in designing and executing social media campaigns. • Proficiency in digital marketing tools, CRM systems, website, and analytics platforms. (i.e. Canva, Adobe Acrobat, Membee, SalesForce, etc.) • Collaborative, creative, and results-oriented mindset. • Strong written and verbal communication skills. • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

How to Apply

Please send a Cover Letter and Resume to info@worldaffairscounciljax.org