Essentials Series: Understanding Your Business Model

Jul 08, 2021 9:00AM—10:30AM


This event will be held virtually only. You will receive additional instructions once you complete your registration.

Cost Free for Members; $40 for Non-Members

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This workshop explores what nonprofit leaders, staff, board members, and volunteers need to know about a nonprofit’s business model. How is your organization funded, what is the mix of revenue that sustains it, and how does that compare with other organizations in your subsector and community? This workshop will explore the IRS Form 990, and what it can and can’t tell its readers about an organization’s mission, programs, and finances.

Rena Coughlin, CEO at the Nonprofit Center, will be leading this informative session!

About the Speaker

Portrait of Nonprofit Center CEO ena Coughlin

Since taking the helm as Chief Executive Officer in 2006, Rena Coughlin has focused on strengthening the nonprofit sector. She has made significant progress as the leading nonprofit sector advocate helping governments, philanthropic organizations, and citizens understand the importance and positive impact of local nonprofits-both in quality of life and financially within the region.

A proponent of innovation, Rena has championed the Nonprofit Center online fundraising and its community platform, With the Board of Directors, she leads strategy, resources allocation, and staff development to sustain and carry out the mission of the Nonprofit Center.

Previously Rena led Girls, Inc. of Jacksonville as CEO, providing programs for over 1,800 youth across multiple outreach sites. As Special Projects Manager for Leadership Florida, she managed programs and special projects such as gubernatorial debates for the statewide community building organization. Earlier in her career she spent eight years in Washington D.C. as a legislative aide to Senator Bob Graham working on legislation across a broad spectrum of issues important to Florida constituents. Joining the Peace Corps immediately after graduating from the University of Florida, Rena headed to Liberia, West Africa. Working as a volunteer she helped introduce fish farming as a source of protein and family revenue, raised funds to construct a rural medical clinic, and developed a long-term strategy on behalf of the World Bank for Liberian fresh water aquaculture.

The Nonprofit Center believes that Access to Capital is one of the four key elements of an effective, sustainable and adaptable organization. To learn more about The Nonprofit Center’s Stronger Nonprofits Framework, click here.