Framing Your Story for Meaningful Impact
Jul 14, 2020 9:00AM—12:00PM
This event will be held virtually only. You will receive additional instructions once you complete your registration.
Cost $50 for members; $90 for non-members
Event Contact Callan Brown | Email
Topics Communications & Marketing, Development and Fundraising, Virtual Events
**This workshop is part of our 2020 Tactical Approach to Fundraising Series, to register for the full series, please click here.
The current and post Covid-19 world means organizations, communities, and individuals have to reimagine their world from a 360-degree perspective. Never before has sharing your organization’s story been more critical. But what is that story today and what will it be tomorrow when everything is changing around us? Framing Your Story For Meaningful Impact is a hands-on exercise in learning how to unpack, understand, and prepare to share and communicate moving forward. We will be addressing real barriers to identification and communication of your story ranging from brand, mission, and vision; to strategy, operations, and development. This workshop will demonstrate and allow you to practice a disciplined, patent-pending, and straightforward approach to more clearly defining your value and impact and then translate that into your organization immediately. From the value of your people and services to the impact of your mission and vision, you will learn a path to enhance marketing and fundraising efforts, satisfy and retain stakeholders and funders, and engage and empower employees.
Join Al Emerick from ValueMapping™ who will be leading this extremely interactive workshop where you will tackle some “mountains of the moment” in a COVID-19 world! ValueMapping is like a GPS for your most powerful story, regardless of your expertise and experience as a communicator. A patent-pending, disciplined process, ValueMapping enables you to more deeply understand your organizations value expressed through impact. It then lowers barriers to communicating that value, so you can authentically connect with your stakeholders. Engaging, interactive, and energizing, ValueMapping will leave you with keen insights, powerful language, increased confidence, and a path to telling a story which every member of your organization can use. Each attendee will walk away having learned the process, crafted a pitch, developed a statement and created a foundation for developing future stories.
Whether you are seeking to improve your marketing and fundraising efforts, or engage and empower employees and board members, this session will give you tangible and immediately applicable tools and knowledge.
About Al: Throughout a career which has spanned broadcasting and television, healthcare, nonprofit, and brand identity, Al has remained rooted in communication, leadership and messaging. Within healthcare, he led the national re-branding of one of the nation’s largest clinical outsourcing companies. During a 25+ year broadcasting and television career, Al has been a spokesman, voice and creative director for more than 500 brands and 12,000 commercials. He has developed platforms as a motivational speaker and emcee for more than a quarter of a million people. Al’s passion for helping start-ups and entrepreneurs led him to curate and direct a training curriculum for One Spark, formerly the world’s largest crowdfunding festival. After recognizing the struggle people and business have conveying the value of their ideas, Al founded ValueMapping™ to help society more deeply understand and be able to authentically communicate value through impact. Today, ValueMapping is Al’s purpose, lifting private industry, non-profit, small business, and individuals through consulting, workshops and online training.