Director, Marketing and Communications -United Way Of Northeast Florida

Description

Essential duties and responsibilities

Key Responsibilities and Essential Functions: Operations and Project Management • Serve as the Marketing liaison for all United Way departments and collaborates with staff leads to oversee and execute project management plans for each department and/or departmental project. • Regularly meet with each department to understand their priorities and develop and manage project plans that will help departmental achieve goals. • Develop internal communication plans, tools and messages. In partnership with the Digital Strategies Manager, responsible for ensuring Intranet content is up-to-date. • In collaboration with Resource Development, help stabilize donor churn and acquire new donors through crafting and implementing donor stewardship and acquisition plans. • Work with our Volunteer and Community Engagement Team on increasing the awareness of the Volunteer Hub and planning of signature volunteer events. • Meet regularly with our Full Service Schools, 988, 211, Mission United and RealSense teams to develop and implement annual marketing plans to increase their reach and impact. • Ensure the implementation of and maximize the use of tools that enable the organization to better understand our audiences and the messages to which they respond. • As needed, support Vice President of Marketing and Communications with messaging trainings, including but not limited to speaker, staff and new- hire trainings. • Serve on the Senior Leadership Team. Marketing and Communications Creative Production • Create, implement and measure the success of year-round communications, promotional plans and advertising materials that clearly articulate United Way’s work and its relevance to our community. • Develop powerful stories reflecting the impact of United Way and its partners; share the stories in manner that effectively demonstrates the contributions of donors and volunteers are changing lives in Northeast Florida. • Serve as writer and/or editor for messaging needs for each department, including but not limited to direct mail, recognition pieces and brochures. Ensures these messages are accurate and delivered on deadline. • In partnership with the Digital Strategies Manager, develop a strong, strategic online presence in which United Way is where our targeted audiences are; lead the generation of online content that engages audience segments and moves them to take measurable action (greater commitment, more donors, more volunteers, more people served). Based on analytics, recommend who, where and when to disseminate. • Serve as a writer and editor for the organization's website, volunteer hub and giving platforms to ensure they are up-to-date, on brand, contain engaging content, and accurately and effectively describes United Way’s work. • Serve as planning and messaging consultant and/or lead planner for all external events. • First-draft writer of brochures, award nominations and advertisements. • Other duties as assigned. Employee and Vendor Management • Supervise and mentor two direct reports: The Digital Strategies Manager and Creative Services Manager. • Oversee paid media vendors and freelance writers. • In partnership with the Creative Services Manager, vet and oversee freelance photographers. • In partnership with the Digital Strategies Manager, vet and oversee web developers, videographers and other digital vendors. • Provide guidance to direct reports on intern selection and management. • Work with the Vice President of Marketing and Communications to determine best staffing plans to accomplish departmental objectives. Provide direction, training, support and coaching to interns and seasonal staff, as needed. • Managerial responsibilities may be adjusted as needed. Paid Media Management • Oversee media buyer paid media plans, including but not limited to Community Impact initiative advertising, corporate recognition, sponsorship benefits fulfillment and awareness/donor acquisition. • Manage and build relationships with advertising sales leads to develop negotiable ad-buy opportunities. • Evaluate and measures the effectiveness of advertising campaigns. • Serve as the lead writer for all advertisements and manages the ad design and review process. External Partnerships • Serve as communications lead for Florida’s First Coast Relief Fund, overseeing website management, donor communications, final report writing and the dissemination thereof. • Participate on United Way of Florida and United Way Worldwide marketing and communications calls/webinars, as able.

Qualifications

Compensation and Benefits: • Competitive Pay – Commensurate with education and experience based on current market • Health Insurance – Generous zero to low-cost Medical, Dental, and Vision for employees and dependents • 403(b) Matching – Generous matching up to 6% of annual pay • Holidays – 11 paid holidays, three personal holidays, and four year-end bonus days • Vacation – Two weeks paid vacation • Flexible Schedule – Hybrid working environment with the ability to modify as needed • Vibrant Work Environment – office space in The Jessie in downtown Jacksonville, a nonprofit and community gathering space in a sustainable, state- of-the-art facility with free monthly parking • Purpose – Help United Way transform NEFL into a community of opportunity and hope for ALL people • Employee Assistance Program • A fun, challenging, and inclusive culture General Physical Requirements for Essential Functions of the Job: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job the employee is regularly required to sit, talk, and/or hear. Continual use of the hands with wrist and finger movement using a keyboard is required. Specific vision abilities required by this job include long hours viewing a computer monitor screen. The employee may occasionally travel using personal vehicle and/or work outside normal office environment. This description is not designed to contain a comprehensive inventory of all responsibilities and qualifications required of all team members assigned to this position. It is intended only to describe the key elements relative to each section. Also, duties and/or requirements of this position may be modified, added or deleted at any time. This supersedes all descriptions previously written for the same position. Unique equivalent skills and experience may possibly substitute for required position requirements. Additional Information: The attributes listed above represent our current thinking for the role. You can be a great candidate even if you don't fit everything we've described. You can also have important skills we haven't thought of. If that's you – even if you’re on the fence–we encourage you to apply and tell us about yourself! Unique equivalent skills and experience may possibly substitute for required position requirements. We have built an environment that celebrates the differences in backgrounds and experiences. United Way invests in activities that lead to greater inclusion, diversity, and equity. We are an equal-opportunity employer and we especially encourage and invite members of traditionally underrepresented communities to apply. United Way of Northeast Florida is an Equal Opportunity Employer and a Drug Free Work Environment. United Way reserves the right to adjust work location.

Education and Experience

Experience/Qualifications: • Ability to take knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through the best distribution channels • Highly collaborative style; experience developing and implementing communications strategies and tactics, with an emphasis on cultivating a strong online presence • Strong working knowledge of current social media trends, platforms, viral engagement and online marketing practices • Excellent writing/editing and verbal communication skills with knowledge of AP Style • Exceptional time management, organization, oral communication and interpersonal skills • Strong track record as an implementer who thrives on managing a variety of key initiatives concurrently • Data-driven decision-maker that uses data to inform strategies, tactics and project priorities across all audiences • Relationship builder with the flexibility and finesse to manage multiple internal clients and external audiences • High energy, maturity and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels • Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants and other supporters • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing strategies and tactics that get results • Openness to constructive feedback, continued learning and innovation • BA/BS degree in Communications, Marketing, Journalism, Public Relations or related field • Five or more years of progressive experience in communications, media relations, public relations and/or journalism • Two or more years of supervisory experience • Mastery of computer software applications such as Microsoft Word, Excel, and PowerPoint. (knowledge of graphics design a plus) • Comfortable working in a fast-paced environment • Adapt readily to changes • Ability to work with minimal supervision • Effectively prioritizes work and establishes clear goals in coordination with supervisor • Ability to pass a background check and pre-employment drug screening • Staff members who drive a vehicle on UWNEFL business must provide proof of a valid driver’s license and current automobile insurance. • Keep all activities in line with the core values and contribute to the positive culture of United Way of NE Florida. • Actively participate in the broader organizational activities and be a brand steward within the community, outside agencies and/or programs to enhance United Way services to the community.

Salary/Salary Range

83,000 to 88,000

How to Apply

jobpostings@uwnefl.org